I grew up on this style pillow. Weighty, dense, ALWAYS retaining its shape. It is very difficult for me to sleep on junky, lumpy, flat, poor-quality pillows. This Organic Textiles All Natural Latex Premium Zoned Pillow, does not disappoint. It is a superior pillow. If your thinking what's the diff? Try it and see what a diff it is. Last year, I made the mistake of buying two queen memory foam pillows...Oh Good Grief...what a horrible mistake to make. They have never been near my bed let alone inside one of my pillowcases. I've been too ashamed to donate them to a charity...why add insult to injury? I don't believe these memory foam pillows would submit to suction in a vacuumed space bag...they're like rocks. Please know that the Organic Textiles All Natural Latex Premium Zoned Pillow, will provide you a royal plush nights sleep! Oh.........and they last for many restful YEARS! ;o)